Premium headwear · Inland Empire, CA
Made in the 909. Worn everywhere.
Premium headwear out of the Inland Empire. Built by a pro, made for the people who show up.
Founded by Carl Bradford · Former NFL linebacker · Norco, CA
33.93° N · 117.55° W
Printed on the inner taping of every hat
Driven by Faith, Designed For Greatness
- Free shipping on $75 and over
- 30-day returns
- Ships from Southern California
- Secure checkout
01 — The headwear
Three hats.
One standard.
Carl's pick
- One size, adjustable
- Embroidered in the Inland Empire
- Ships within 2 business days
02 — What we're about
Building the locker room
A locker room is the last honest place. Nobody cares who you were on Sunday. They care if you showed up Monday, took the coaching, and carried somebody who was having a worse day than you. That's the whole brand, and it starts with faith. It's why the motto is on the inside of every hat, not the outside.
Driven by faith. Designed for greatness. Show up like you mean both.
- Faith first. It's the reason, not the decoration.
- Show up, coachable. Early, and on the days it doesn't count.
- Carry somebody. Your family, your team, your town.
03 — A place, not a palette
The Inland
Empire Collection
Freeway light on the 15. Friday nights under stadium bulbs. Dust and orange groves, and the drive out to the desert with the windows down.
Not a mood board. A ZIP code. This is the ground the brand came from — Norco, the 909, the drive out on the 15 — and it is where every hat in the collection gets designed.
- Norco
- The 909
- The 15
- The 60
- Riverside
- Ontario
- Origin
- Norco, California — Horsetown USA
- Made in
- The Inland Empire
- Colorways
- Beige · Green & Cream · Red & Navy
- Next up
- Bradford Golf Club — applications open
04 — Apparel
Off the field
05 — The Bradford Golf Club
Built around golf.
Designed for more.
A membership club built around golf and the people who play it — monthly outings, a real handicap, and product made only for members.
Fifty-two, because that is the number Carl wore at Arizona State. Fifty-two seats and no more — entrepreneurs, athletes and business owners across the Inland Empire, in a room small enough that you know everyone in it.
- Monthly outings
- Rounds and events at least once a month across the Inland Empire. Show up, play, stay for the food.
- The Club Line
- Pieces carrying the club crest, made for the 52 and nobody else. Never restocked, never sold to the public.
- The room
- Entrepreneurs, athletes and business owners. Pairings are made on purpose, so you play with people worth knowing.
Mockup · production begins when the first 24 numbers are claimed
- 01 Apply for a seat Seven short questions, about two minutes. The club is fifty-two people, so every application gets read.
- 02 Claim your number Approved applicants get a link and a number — assigned in the order applications are approved, starting at 002.
- 03 24 numbers fund the run When the first 24 are claimed, production starts and the hats get made — they ship within 10–12 weeks of that twenty-fourth number. The roster stays open until all 52 are gone.
- 04 Yours for good Monthly outings begin, the Club Line drops, and your number is never reissued.
$125 reserves your number and covers your Founders Rope Hat and welcome card. Hats ship within 10–12 weeks of the twenty-fourth number being claimed. Dues are $250 a year, or $25 a month if you'd rather spread it, and they begin the month of the first outing at a founding rate that never rises. If the first 24 numbers aren't claimed, every pre-order is refunded in full and nothing is made.
06 — Founder
A note from Carl
I built this for the people who show up.
I played four seasons in the league and I've spent more years since then in a gym in the Inland Empire, coaching kids who remind me of me. The lesson never changed. Talent gets you in the room. Showing up keeps you there. I'm driven by faith. I always have been, and I wanted to make something you could wear that says so without shouting it. So it's printed on the inside of every hat, where I'll see it every morning and you will too. Made where I'm from, for my wife, my kids, my athletes, and anybody else who still believes in the work.
Carl Bradford
07 — Stay close
Join the huddle
First look at every drop, and first call on Golf Club spots before they go public. No noise.