Athlete Ambassador Program

Bradford Sports is putting together the first group of athletes, coaches and people building something of their own to grow with. This is not a finished program with terms on the table — it is an open call, and the people who come in now help decide what it becomes.

01 — Open call

Not a program yet.
That's the point.

Bradford Sports was started by a linebacker out of Norco who knows exactly what it looks like when a brand slaps its logo on an athlete and calls it a partnership.

So this one is being built the other way around. Before there are terms, tiers or contracts, there's a list of people worth building it with — and this is how you get on it.

Put your name in →

Who we're looking for

  • Still competing High school, college, semi-pro, pro, or the gym at 5am. If you're in it, you're the kind of person this is for.
  • Coaches and trainers The people a whole roster listens to. Your team already trusts what you wear.
  • Inland Empire first Norco, Corona, Riverside, Ontario, Fontana, the whole 951 and 909. This started here and it grows here first.
  • Building something of your own A gym, a brand, a program, a business. People who know what it takes to start from nothing.
  • You'd wear it anyway The hat has to look right on you off the field too. If it's not already your kind of thing, this won't work.
  • Numbers aren't the bar There's no follower count to hit. A hundred people who trust you beats a hundred thousand who scroll past.

The straight answers

Is this a paid deal?
Not right now, and I'm not going to pretend otherwise. Nothing about pay, commission or free product has been settled yet.
So what am I signing up for?
A conversation, and a spot in the first group. The people who come in now help decide what this actually becomes.
Why put it up before it's ready?
Because the program should be built around real people instead of guessed at in a room. I'd rather ask first.
What happens after I send this?
Carl reads it himself. If it's a fit you'll hear back and we'll talk about what you'd want out of it.
When does it start?
When there are enough of the right people to start it properly. No date promised, and no one gets strung along in the meantime.
Do I have to be a golfer?
No. The Bradford Golf Club is its own thing with its own roster. This is separate.

02 — Put your name in

Get on the list.

No pitch deck, no media kit. Tell Carl who you are and what you're doing, and he'll take it from there.

  1. 1 You send this — eight short questions, about two minutes.
  2. 2 Carl reads it. Every one, personally.
  3. 3 If it's a fit, he replies and you two talk it through.
  4. 4 You're on the list for when the program is built.

You will get a confirmation email, and a real reply from Carl within two business days. Nothing is promised in return for sending this, and nothing is owed either way.